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Pop rocker Avril Lavigne is the latest celebrity to get hit with the fragrance line bug. WWD is reporting that the Canadian singer has made a licensing deal with Procter & Gamble Prestige Products to launch her very first scent in 2009. Avril said that she was very pleased “to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.” Heike Hindenlang, the global marketing director for the company said “Young teenage girls really aspire to Avril and love everything about her. We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them.” Newsflash: people hate her.
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New chatter reports on all the latest news and gossip. Chatting about the latest scandals and celebrities is our specialty.
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