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An anti-domestic violence advert featuring Keira Knightley has been banned by a censoring company after it was deemed too violent for British television.
The advert, called The Cut, was made by charity Women’s Aid and features Knightley being repeatedly kicked after returning home from a shoot and being accused of having an affair by her boyfriend.
But Clearcast, which censors adverts for Ofcom, has reportedly said certain scenes of the actress being thrown to the ground will have to be cut to be aired on television.
Lucy Brown, from charity Women’s Aid who made the film, said: “We were very careful to reflect what we had heard from anecdotal evidence. We have put this forward to Clearcast, with statistics from the Home Office, and other material.”
Chris Hirst, managing director of Grey London Advertising Agency said: “The reason we are still in conversation with Clearcast about it is because they believe it is too violent.”
He added, according to British newspaper the Daily Telegraph: “Part of the point of the campaign is to raise awareness about domestic violence and spark debate, which the advert has done, even if it doesn’t make it on to TV.”
Source: Splash News
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