Ashton Kutcher hopes to bridge the gap between TV and the internet by developing a new pilot, I Pledge, which was launched on the eve of Barack Obama’s inauguration as US president.
The actor is working with Jason Goldberg, with whom he has formed production company Katalyst Films, on the idea that first began as an online project.
Originally called The Presidential Pledge, it involved celebrities pledging to volunteer their services to charitable causes in 2009.
Katalyst teamed up with MySpace to launch the original Pledge, which featured stars such as Kutcher, his wife Demi Moore, Nicole Richie, David Arquette and Cameron Diaz promising to do more voluntary work.
The TV show will follow these stars as they highlight the causes they believe in.
I Pledge is the second internet-to-TV idea that Kutcher and Katalyst have worked on together – web cartoon Blah Girls is syndicated through entertainment show The Insider.
