
X Factor judge Cheryl Cole is to be the new face of brand L’Oreal Paris.
The 26-year-old is currently on UK TV screens judging contestants on talent show The X Factor, alongside fellow judges Simon Cowell, Louis Waslsh and Dannii Minogue.
Cheryl will reportedly represent the brand in the UK and her first campaign will be to promote the hair product Elvive Full Restore 5, hitting stores next month.
Cheryl said: “I have always loved the brand and have always wanted to say the iconic phrase: ‘Because you’re worth it.’ So to be given that opportunity is absolutely amazing.”
L’Oreal’s Paris general manager Gayle Tait said: “Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK.
“We are thrilled to welcome Cheryl Cole as a new spokesperson for L’Oreal Paris. Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK.”
Source: Splash News
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