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This Is It will stay in cinemas over the Thanksgiving weekend.
The smash hit movie of Michael Jackson’s last weeks was initially planned for limited release over two weeks.
But distributor Sony’s chairman Jeff Blake says the movie was being rolled out in similar fashion to concert films Hannah Montana/Miley Cyrus: Best Of Both Worlds Concert Tour and Jonas Bros: The 3D Concert Experience, EW reports.
He said: “It was a process where suddenly we had a real movie with an A Cinemascore, great exit polls, good grosses and a normal DVD window. There was really no reason to pull it off the screen after two weeks.”
Not to mention the gross. The movie took in $34.4million in its first five days at the North American box office. Blake added: “We got adults. We got people who don’t normally call themselves Michael Jackson fans. Suddenly this movie was much more than a typical concert film. It was a real movie. Real movies don’t get pulled after two weeks.”
Source: Splash News
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